According to Internet Retailer, consumers who view a video are 85% more likely to buy than those who don’t. Product pages with video increase conversion by 30% and shopping cart totals by 13% according to a report by think tank L2.
Video has become an important part of many corporate workflows, particularly in marketing, customer engagement, video commerce and, more recently, in productivity areas. Video makes a fantastically versatile workhorse, one that can guarantee a very high return on investment. This beast, however, is not so easy to tame.