Videobot Spurs Market Change with VBOT GO!

Financial institutions and Insurance companies Applaud Videobot’s Effort to Enable Secure Private Video Messaging

VBOT GO! is a private and secure video delivery service that is used to send messages via SMS or email. Email messages can be branded and the copy of both email and SMS can be modified before sending. Our study shows that more than 75% of videos are watched on mobile devices and delivery by SMS practically guarantees that your recipients watch the video with over 300% higher open rate than when using email.

Videobot solutions have been designed with the needs of regulated industries in mind, giving our customers total control, privacy and providing easy management of video assets. Using Microsoft Azure, the Videobot platform provides customers with private dedicated virtual machines with controlled access over SSL, secured storage with data encryption and backups, as well as guaranteed uptime. Secure analytics reports offer accurate metrics data on video views, completion rate and CTA clicks, which means you can instantly know who watched your video, when and who clicked your call to action. Reports are both real time and can be downloaded as PDF. This leads to over 35% upsell in the car industry and doubles the follow-up rate to prospects in banking.

“This unique platform allows for a modernised and measured approach to our service and marketing funnels. The Videobot application enables us to bring more clarity and transparency in our communications without taking away from our personalised approach in supporting sales processes and adding value to the communications around our financial products and services. This real time contact also allows us to deliver the right messaging, to the right person at the right time which is key to our overall contact strategy in our bank,” said Carl Kane, Innovation, Bank of Ireland

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VBOT GO! allows enterprises to send videos directly to either a single recipient or many people at the same time. Designed using Microsoft Azure Media Services, VBOT GO! is very secure and makes it easy for you to personalise the message and customise calls to action to ensure high engagement.

Some of the pre-defined calls to action include:

* Calendar (e.g. RSVP, schedule a meeting)

* Response (send feedback to sender directly from a form placed under the video)

* Commercial (e.g. buy now, book an event)

* Download a file (e.g. brochure or report)

* Communication (e.g. request a callback, call a phone, Skype or FaceTime)

* URL (e.g. a link to a product page, to another video, to a form to be filled etc)

“We’re very excited to support the success of Irish software companies like Videobot. Videobot offers commercial customers with opportunities to achieve strong video-based social engagement and improved customer service, said Nicole Herskowitz, senior director of product marketing, Microsoft Azure, Microsoft Corp. “Microsoft is proud that innovative solutions like Videobot are enabled by our Microsoft Azure.”

Videobot platform is designed using Azure Media Services which power consumer and enterprise streaming solutions worldwide. Combining powerful and highly scalable cloud-based encoding, encryption and streaming components, Media Services helps customers with valuable and premium video content easily reach larger audiences on today’s most popular digital devices, such as tablets and mobile phones.

Videobot offers a highly secure and fully customisable video platform for enterprises. It allows you to record, manage and publish your videos, inserting personalised calls to action to maximise your ROI and engagement. Videobot is fast and easy to deploy and will flawlessly fit into the existing workflows. Request a demo. 


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For more information, press only: Fred Herrera, Videobot, press@vbot.tv

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